Privacy Policy

Last updated: June 8, 2026

This Privacy Policy explains how the Personas mobile application (the “App”), published by Lev Litvak (the “Developer”, “we”, “us”), handles your information. By using the App you agree to this policy.

The short version

Personas was designed to keep your personal content on your own device and in your own private iCloud. We do not run a server that stores your contacts, schedules, or messages, and we cannot read them.

Information you create in the App

You can add contacts (a name and an optional photo) and configure message schedules. This content is stored:

• Locally on your device, and
• In your own private iCloud account via Apple CloudKit, so it can sync across your devices.

This data lives in your private iCloud database, governed by Apple’s iCloud terms and privacy policy. The Developer has no access to it.

Character and message content

The characters and pre-written messages shown in the App are downloaded from a public content database (Apple CloudKit). Downloading this content does not send your personal information anywhere.

AI replies (on-device)

On supported devices (iOS 26 and later), characters can reply to messages you write using Apple’s on-device foundation models. This processing happens entirely on your device. The text of your conversations is not sent to the Developer or to any external server for this feature. On earlier iOS versions this feature is unavailable.

If you ever express thoughts of self-harm, the App shows crisis resources instead of an in-character reply. See our Safety & Crisis Resources page.

Usage analytics

We use a third-party analytics service to understand how the App is used (for example, which screens are opened and which features are used) so we can improve it. These analytics events are aggregated and do not include the personal text of your messages or your contacts’ details.

Purchases and subscriptions

Premium features are offered through the Personas Pro auto-renewable subscription. Payments are processed by Apple. We use a third-party purchase-management service (RevenueCat) to verify your subscription status. We do not receive or store your payment card details — Apple handles all billing.

Information we do not collect

• We do not require you to create an account or provide an email, name, or phone number to use the App.
• We do not store your contacts, schedules, or message history on our own servers.
• We do not sell your personal information.

Third-party services

The App relies on the following third parties, each governed by its own privacy policy:

• Apple (App Store, iCloud/CloudKit, on-device AI)
• RevenueCat (subscription management)
• Mixpanel (usage analytics)

Data retention and deletion

Because your content is stored on your device and in your private iCloud, you control it. Deleting the App removes its local data from the device. To remove synced data, delete the App’s data from your iCloud account in your device settings.

Children

The App is not directed to children. Some characters include mature (18+) content, and the App carries a corresponding age rating on the App Store. You must meet the minimum age required by the App Store rating and applicable law to use the App.

Your privacy rights

Because Personas keeps your content on your device and in your private iCloud, and does not require an account, we hold very little information about you. Where applicable law gives you rights over personal information — including residents of California (under the CCPA/CPRA) and other regions — you may:

• ask what information we process about you;
• request deletion of information we hold;
• ask us to correct information;
• opt out of any “sale” or “sharing” of personal information — note we do not sell or share your personal information for advertising.

We do not discriminate against you for exercising these rights. To make a request, email personasapplication@gmail.com. Most of your content is under your own control: deleting the App removes its local data, and you can remove synced data from your iCloud account in your device settings.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date above will reflect the latest revision. Continued use of the App after changes means you accept the updated policy.

Contact

Questions about this Privacy Policy? Email personasapplication@gmail.com.